Morrisons are planning to cut meat prices by 12% this Autumn, in a bid to help families with back to school expenses on sandwich fillers and dinner time favourites.
Packed lunch meats, including cooked meats such as ham, will be included in the price reductions, along with 130 other top selling cooked, fresh meat, and poultry products.
The price cuts follow new research indicating that families are eating more roast dinners mid-week, with the reductions aimed at allowing this be more affordable.
Andy Atkinson, Morrisons Customer and Marketing Director, said: “Meat is one of the priciest items in families’ shopping baskets and as kids go back to school the cost of packed lunches is an added cost.
“We’re a British company, making our own ham and buying our own cattle here in Britain. By doing this efficiently ourselves we can pass much-needed savings on to customers.”
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.