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Plus Sees 5.4% Growth In Consumer Sales In First Half

Published on Jul 8 2019 11:40 AM in Retail tagged: The Netherlands / PLUS / World News / Consumer Sales / Briljant 2.0

Plus Sees 5.4% Growth In Consumer Sales In First Half

Dutch retailer Plus has reported a 5.4% year-on-year growth in consumer sales, amounting to €1,299 million, in the first half of its financial year.

The retailer's market share increased to 6.5% during the period from 6.4% in 2018.

It witnessed a 4.4% market growth in the first six months of its financial year, according to a Nielsen report.

'A Winning Combination'

Managing director of the retail chain, Duncan Hoy, said that the company demonstrated a "strong national formula" in the past six months that was supplemented by passionate, local entrepreneurship to create "a winning combination".

"The further roll-out of the 'Briljant 2.0' formula, the introduction of our Low Stayers, and growth of the e-commerce activities are bearing fruit [...] and is reflected in the increase in turnover and market share," Hoy explained.

Store Network Expansion

Plus added five converted stores to its network including three former Emté stores in Brakel, Diessen and Kloosterzande, an MCD store in Kapellebrug and a Spar outlet in Giethoorn in the first quarter.

The retailer also launched a new Plus Van Holten store in Alblasserdam, and its twentieth Plus supermarket which incorporates the 'Briljant 2.0' concept.

It offers various facilities that allow for faster and more convenient customer experience.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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