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Fresh Produce

Warmer Spring Temperatures Lead To Boost In Waitrose Fresh Sales

By Steve Wynne-Jones
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Warmer Spring Temperatures Lead To Boost In Waitrose Fresh Sales

Warmer temperatures in the UK last week led to a boost in sales for fresh produce at UK retailer Waitrose, with raspberry sales up by 24%, melon sales up 22% and soft fruit sales up 31%, the retailer said.

Last week saw the hottest day of the year so far in the UK, on Wednesday 15th, which led to food to go and salad sales up by 8% and fresh dip sales up by 14%, the retailer added.

Total Sales

Total sales at Waitrose, excluding fuel, were down 2.1% on the same week last year, however the retailer noted that ‘comparisons are distorted though by the same trading week last year being the week before Easter’.

With Mother’s Day approaching this weekend, the retailer reported that sales of pre-packed cakes were up 30% last week.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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