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Fresh Produce

Warm Weather Boosts Veg Sales At Waitrose

The warm UK weather has boosted sales of fresh fruit and vegetables at Waitrose, with products such as British asparagus (up 26%) and Jersey Royal potatoes (up 55%) seeing a sales boost.

In addition, the retailer said that sales of hamburgers and barbecue coal rose by 33% and 200%, respectively, in the week to 11 April, as more consumers ventured outdoors.

"​Summer-drinking trends also saw positive growth, with rosé wine sales increasing by 84%, and Pimm's by 232%," said Waitrose.

Total sales at the grocer were up 7.6% on last year for the period, excluding fuel.

"Sales, while still distorted due to the fall of Easter, were ​driven by the hot weather, as al-fresco dining and summer-drinking trends saw positive growth," the company said.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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