General Mills France Appoints New Commercial Director
General Mills France has appointed Simon Boulanger as its new commercial director. He will report to Nicolas de La Giroday, chief executive of General Mills Southern Europe.
Boulanger will define the commercial strategy of General Mills France, which is part of the General Mills Group and includes more than 100 brands such as Yoplait, Häagen-Dazs, Géant Vert, Nature Valley and Old El Paso.
General Mills says that Boulanger will continue to develop this 'portfolio of powerful brands'.
Boulanger has over 20 years of experience in this area. Prior to this appointment, he previously held the position of commercial executive at Henkel Laundry & Home Care, and brand store executive at Danone Produit Frais.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Solene Main. Click subscribe to sign up to ESM: The European Supermarket Magazine.