John West Names Kate Willoughby As New Commercial Director

By Dayeeta Das
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John West Names Kate Willoughby As New Commercial Director

Seafood company John West has promoted Kate Willoughby to the position of commercial director.

In the new role, Willoughby succeeds Mark Doherty, who was appointed managing director of John West in March of this year.

Doherty stated, “Kate’s promotion to commercial director, John West, is a testament to her dedication and commitment to our business. It is also a reflection on the good talent management work done by John West and our parent company Thai Union to realise the full potential of our people.

“Kate's commercial leadership will be vital in introducing the biggest packaging innovation our category has seen in the last 15 years. I am delighted to have her on our team and wish her all the best in her new role.”

Kate Willoughby

Willoughby is an experienced grocery professional with 20 years' worth of experience in the sector.


For the last 10 years, Willoughby has been part of John West in various marketing and brand controller positions, delivering key innovation projects.

She then stepped in as the commercial controller of the Thai Union subsidiary, managing a range of accounts with her team.

Before joining John West, Willoughby held marketing and category manager roles in various FMCG companies, including Weetabix and Typhoo.

Commenting on her new role, Willoughby said, “One of the most exciting in the industry right now as we’ve got major innovation projects hitting the market later this year and I’m looking forward to working with our retailers to fully leverage our partnership with ParalympicsGB supporting them on their road to Paris as their Official Protein Partner.”

Read More: Thai Union Plans To Decarbonise Thai Shrimp Supply Chain

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