Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Packaging And Design

La Molisana Pasta To Unveil New Packaging

Italian pasta company La Molisana has announced plans to renew its branding and packaging, according to Gdoweek.

The purpose of the redesign is to create a new logo, which will promote the identity of the company's 'Made in Italy' proposition, as well as the unique area of Campobasso, in the Molise region, where it is produced.

Authenticity

Moreover, the redesign will strengthen the company's authenticity message: by choosing different grains, the protein value of its products are going to be increased from 14% to 14.5%. In addition, it will also use Acqua del Parco Maltese, well-known for its good properties.

Finally, the packaging will highlight specific working methods employed by the company, such as the grain purification process.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days