Italian pasta company La Molisana has announced plans to renew its branding and packaging, according to Gdoweek.
The purpose of the redesign is to create a new logo, which will promote the identity of the company's 'Made in Italy' proposition, as well as the unique area of Campobasso, in the Molise region, where it is produced.
Moreover, the redesign will strengthen the company's authenticity message: by choosing different grains, the protein value of its products are going to be increased from 14% to 14.5%. In addition, it will also use Acqua del Parco Maltese, well-known for its good properties.
Finally, the packaging will highlight specific working methods employed by the company, such as the grain purification process.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine.