Grocery Spend Up 3.7% In France In December, Lidl Outperforms The Market
Consumer spend in the grocery channel rose by 3.7% in France in December, the latest Kantar market share data has revealed, with discounter Lidl the strongest performer in the four-week period.
According to data for the so-called P13 period (30 November to 27 December), Lidl grew by 0.5 percentage points during the month, with Le Groupement Les Mousquetaires growing by 0.4 percentage points, and Carrefour, Groupement U and E.Leclerc growing by 0.3 percentage points each.
Lidl recruited 280,000 additional customers in the period, which reflects the discounter's increased media investments (+13%) and the number of points of sale it operates.
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