French retailer Les Mousquetaires has released its newest private label cola product – a 1.5 litre bottle sweetened with the sugar substitute stevia.
It falls under the Auchan ‘Look’ own-brand range, and was produced for the supermarket chain by the company Antartic, located in Saint-Martin-d'Abbat. The product contains 30 per cent less sugar than its standard counterpart.
The label and lid of the plastic bottle are green – a design feature which may have been influenced by that of Coca-Cola Life, Rayon-Boisson.com suggests. The product retails at €0.80.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
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