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Lidl UK Adds 15 Hungarian Wines To Portfolio

Published on Jul 31 2017 9:33 AM in Drinks tagged: Wine / Lidl / Hungary

Lidl UK Adds 15 Hungarian Wines To Portfolio

Lidl UK has augmented its wine offering with 15 Hungarian varieties, as the country grows in popularity as a producer across Europe.

In Hungary itself last year, Lidl sold twice as much indigenously-produced wine – 6.1 million bottles – as it did in 2015, according to Harpers.co.uk. Across its European divisions, the supermarket chain has forecast 2017’s sales of Hungarian wine will rise by 20% year-on-year.

Grand Tokaji

Collaborators with the discounter 'include large producers such as Grand Tokaji, and smaller boutique wineries such as Bolyki in Ege', according to Harpers.

A number of the Hungarian wines on offer in Lidl's UK stores fall below the £8 price point. The wines have already gone on sale in 670 Lidl outlets across Britain.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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