Monoprix, the French retailer, has taken the decision to beef up its private-label offering.
This is to be effected through a new range of products within its private-label category, dubbed Monoprix P’tit Prix, ('Monoprix Little Price').
The 200 products, of which the majority are comprised of essential, everyday items, will become available in Monoprix stores on 8 April.
Some 80 per cent of Monoprix P’tit Prix products are food or drink items. Some 20 per cent of the line is made up of other household necessities, such as those of basic hygiene, toilet paper, etc.
The prices of the goods will be uniform across all Monoprix stores.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.
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