Amazon customers have taken to social media to voice their displeasure about the excessive amount of packaging their purchases are being delivered in.
Customers have posted pictures on Twitter showing items they purchased on the website that have come in unnecessarily large boxes and packed with wrapping paper.
Amazon welcomes feedback from customers via its social media platforms and replied to one such complaint, saying it would "be happy to pass this picture along to our Shipping Department".
In 2008, the online retail giant pledged to reduce the amount of packaging it uses with its 'Frustration Free Packaging' initiative. It developed a software program that determines the 'right-sized' box for any given item to be shipped to a customer, based on that item's dimensions and weight.
It also cut down on packaging by sending 35 per cent of its larger-sized items without any additional packaging.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.