Bacardí today announced the first packaging update to the world’s number one selling rum in more than a decade.
Heavily influenced by Art Deco style, the new bottle design is taller, slimmer and more cylindrical than before. Each new bottle from the portfolio of light and dark rums features its own unique printers ornament, a brief story from the Bacardi family’s history and a taste description and drinks serve on the back. All paper labels are made from recycled cane fibre, a by-product of rum making, Bacardí said in a press release.
Dmitry Ivanov, chief marketing officer of Bacardi says the new design looks contemporary, but with a strong heritage feel.
Due to the exile from Cuba, Bacardí rum is currently produced in various other locations, mainly in Puerto Rico and Mexico.
The new pack launches in the United Kingdom today, becomes available across some European markets from early March, then the remainder of global markets from April onwards.
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