Spanish food company Ebro Foods has joined CEFLEX, a consortium of companies and associations that represent the value chain of flexible packaging and collaboration, in a bid to develop more sustainable packaging formats.
Ebro Foods has pledged that by 2030, 100% of its packaging will be recyclable or reusable, and it has identified alliances with other entities in the value chain in order to reach that target.
“The Ebro Group has joined CEFLEX in pursuance of its ambition and desire to coordinate and guide the efforts of our operations towards a correct interpretation of packaging, investigating solutions that will enable us to preserve the value, quality and organoleptic properties of our products while implementing the sustainability approach proposed by the circular economy model," commented Silvio Boschi, EMEA corporate procurements manager, Ebro Group.
"In an environment yet to be defined, reinterpreting the useful life of our packaging is an ambitious, fascinating project, in which this initiative offers us an opportunity to make an active contribution towards change.”
The CEFLEX vision is that by 2020, a comprehensive sustainability and circular economy roadmap for flexible packaging in Europe will have been established, including widely recognised design guidelines and a robust approach to measure, demonstrate and communicate the significant value flexible packaging adds to the circular economy.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.