FrieslandCampina plans to produce bottles from 100% recycled PET (rPET), commencing February 2021, for its brands sold in the Netherlands, Belgium, the United Kingdom and Hungary.
This move will make the Dutch dairy cooperative the first within the sector to switch to a circular economy for bottles, the company added.
Patrick van Baal, global director of packaging development at FrieslandCampina, said that the company's ambition is to become "fully circular".
He added that the dairy giant must switch to packaging that is '"recyclable and/or reusable" to achieve its sustainability goals.
The research and development department at FrieslandCampina has added a new 'zipper' to enable easy separation of the labels from the bottles.
It is in line with PET guidelines, which require all labels to be removed before recycling.
By producing its bottles with recycled PET, FrieslandCampina will prevent the production of nearly 1.9 million kilograms of new plastic.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.