L'Oréal has unveiled a new range of Puma-branded deodorant body sprays, presented in 150ml aerosol cans produced by Ardagh.
Ardagh worked with the personal care firm on the project at its aluminium plant in Beaurepaire, France. The launch of the aerosols follows L’Oréal’s licensing agreement with Puma in 2015.
“It was a pleasure and a privilege to be associated with such an important and prestigious launch," Marc Bettinger, Ardagh’s Sales Director, Metal – Aluminium Packaging.
"We are very pleased that we were able to bring together our own award winning expertise with our close working relationship with L’Oréal to create an aerosol package that combines the vibrancy and energy of this new product with the highest values of the two global brands."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
