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Carrefour Opens Private Label Pop-Up Store In Milan

Published on Dec 6 2012 11:14 AM in Private Label

Carrefour Opens Private Label Pop-Up Store In Milan

Carrefour Italy yesterday (5 Dec) opened a store in Milan dedicated to its private label brand, Terre D'Italia. The France-based group has unveiled a temporary outlet in Milan's main train station, Stazione Centrale, stocking only its premium own brand range.

The 25 square meter (about 269 square feet) store is wholly dedicated to the Terre D'Italia range of over 280 artisanal products including pasta, desserts, wines, sauces, jams and preserves. The line focuses on high quality products from small producers, that are classified according to their region of origin.

The store will remain open until the beginning of February. (6 Nov)

© 2012 - ESM: European Supermarket Magazine

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