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Private Label

Hungarians Favour Private-Label Products

The majority of Hungarian consumers think positively of retail chains’ private-label products, a recent Nielsen study has found.

Seven out of ten shoppers think that the quality of private-label products has improved in Hungary, according to Nielsen. "Some 72 per cent of Hungarian consumers sense an improvement in the quality of private label products," said Ágnes Villányi of Nielsen Hungary.

In the 90 grocery product groups audited by Nielsen, private-label product turnover was worth HUF 196 billion in the first six months of last year, Hungarian FMCG publication Trade Magazin reported.

In 2014, Hungarian shoppers spent 27.1 per cent of their money on private-label products in the 90 food categories. Discounters realised two thirds of own-brand product sales, in terms of both value and volume.

70 per cent of European consumers think that private-label products represent a good alternative to branded goods, according to Nielsen.

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