Ireland: Centra To Undergo Own-Brand Packaging Overhaul
Published on Nov 20 2012 3:34 PM in Private Label
Musgrave Retail Partners Ireland is embarking on a project to rebrand private label packaging in its Centra stores, according to reports.
The retail group has appointed Your Packaging Partner, the packaging development arm of Bradford, UK-based Sun Branding Solutions for the project, which aims to create an ‘innovative own-brand range for Centra that will help shape and lead the convenience own-brand market’.
Head of Own-Brand at Musgrave, Evelyn Moynihan, said the deal represented an "exciting opportunity for the Centra brand, and we welcome Your Packaging Partner to help us meet our objectives for the Centra own brand convenience range.”
Part of the overhaul is also expected to focus on packaging optimisation, in order to drive supply chain efficiencies. (20 Nov)
Source: Retail Intelligence