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Lidl UK Launches Budget PL Range

Published on Feb 25 2013 11:31 AM in Private Label

Lidl UK Launches Budget PL Range

German discounter Lidl is to introduce an economy private label range to its UK stores, according to Planet Retail. The new budget line called ‘Simply…’ will include basic food products in a white packaging design. (25 Feb)

© 2013 - ESM: European Supermarket Magazine

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