Some 70% of household purchasing decisions in France are made with a view to saving money, new data from Kantar has found.
While inflation has started to decline in France in recent months, a lengthy period of high food costs has hit purchasing hard, with FMCG purchase volumes dropping by 4.3% this year compared to 2022.
In addition, close to half (48%) of French consumers are looking to reduce waste from the products that they purchase.
According to Kantar, more and more households are cutting back on purchases of fish – which has gone down by 6%, in volume terms – meat, which has gone down by 3%, and fruit and vegetables, which have gone down by 4%.
Home consumption has also been impacted by a spike in out-of-home dining, driven by the good weather in France this summer.
The HoReCa channel saw an 8% increase in sales in the first eight months of this year, on top of a 16% increase in the same period in 2022, compared to a COVID-impacted 2021.
Other factors that are influencing consumption habits include shopping frequency, with French consumers visiting stores more often, but putting fewer products in their shopping carts.
French consumers are also purchasing more private-label items, with store brands seeing a 2.7% increase in market share in the first eight months of 2023.
This, in turn, has been boosted by retailers including private-label items in their ‘anti-inflation baskets,’ Kantar noted.
The findings in the study were determined by Kantar’s MyWorldpanel platform, incorporating a panel of 20,000 French households.