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Retail

Cactus To Venture Into ‘Ultra-Proximity’

Luxembourg-based retailer Cactus has announced that it is venturing into ‘ultra-proximity’ with the deployment of vending machine solutions in the coming months.

Cactus will offer its vending machines to companies, sports clubs and other associations looking for quality meals, cold drinks and snacking solutions.

Vending Machines

For the project, the retailer has entered into a partnership with Falk Schramer – an independent retailer and vending expert.

The partners share the vision to be closer to their customers and cater to their needs and wishes, both at present and in the future, Cactus noted.

The initiative also aligns with Cactus’ motto of ‘delivering tomorrow's fresh convenience food today’.

Cactus and its new partner are ambitious about the rapid deployment of this commercial concept, which targets the local working population comprising approximately 500,000 employees.

Currently, Cactus' network comprises two Cactus hypermarkets, 13 Cactus supermarkets, nine Cactus markets, two Cactus hobbi stand-alone (+2 integrated) and 36 Cactus Shoppi outlets. The group employs around 4,000 people.

‘Ultra-Proximity’

In 2018, the Portuguese unit of French hypermarket chain Intermarché announced plans to open its first urban-format ‘ultra-proximity’ store in Lisbon in the district of Arco do Sego.

French retailer Auchan invested €1 million on the format in 2017 on its third 300 square-metre outlet in Avenue Duque de Ávila in Lisbon. The store features three distinct zones: market, snacking and high consumption products and offers a home delivery service.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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