Carrefour Adds Organic Banner So.Bio To Its Portfolio

By Steve Wynne-Jones
Share this article
Carrefour Adds Organic Banner So.Bio To Its Portfolio

Carrefour has announced the acquisition of, a specialist in the distribution of organic products from the South West of France.

The company, based in the Nouvelle-Aquitaine region, was created in 2005 and currently operates eight stores.

The acquisition of expands the retailer's organic offering, complementing organic e-commerce site Greenweez, which Carrefour acquired in 2016.

The details of the acquisition have not yet been revealed, but Carrefour's acquisition of will have to be approved by authorities.'s 'close links with local and regional producers' makes it a valuable resource for Carrefour, the company said in a statement.


A Mutually Beneficial Deal

Benoit Soury, Carrefour’s organic market director said, " is one of the best specialised organic store concepts in France because of the quality of its product range, its price positioning, the know-how of its teams and its efficient management."

The move is part of Carrefour's ambitious 2022 plan and the group aims to develop the So.Bio banner on a national level.

According to So.Bio co-founder Jean-Marc Lachat, the acquisition presents a unique opportunity for So.Bio to "accelerate its development by capitalising on the complementary expertise and human and financial resources of the Carrefour Group".

Prior to the acquisition, So.Bio was set to open two new stores by the end of 2018. Carrefour's goal in organic food is to reach €5 billion in 2022 from €1 billion in 2017.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.