Carrefour Opens First Supeco Discount Store In Italy

By Branislav Pekic
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Carrefour Opens First Supeco Discount Store In Italy

French retailer Carrefour has opened its first Superco discount store in Italy, located in Trofarello near Turin, reports La Repubblica.

Supeco has taken the place of a Carrefour hypermarket that the retailer closed at the beginning of the year. Following negotiations with trade unions, however, Carrefour decided in April to convert the property to a 1,500 square metre discount store.

Store Features

The new store offers fresh produce, a deli, grill, bakery, and butcher counter. Technically, Supeco is described as a 'soft discount' store because there is a wider range of products (6,300) on the shelves, including low-priced items and branded products sold in bulk.

Carrefour plans to open another Supeco store in Borgomanero near Novara and, again, the new opening will replace a Carrefour hypermarket.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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