Co-op’s Customer Proposition Delivers Quality, Value And Pure Convenience

By Editorial
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Co-op’s Customer Proposition Delivers Quality, Value And Pure Convenience

IGD’s recently published forecasts out to 2028 highlight convenience as one of the key growth channels in the UK grocery sector.

While the total market will grow at an annual compound rate of 3.4%, convenience will track at 4.3%, with channel value hitting £62 billion (€72.1 billion) in 2028.

Of the UK retailers, Co-op is the biggest pure play in the convenience space, and this is really embodied in its ‘Pure Convenience’ strategy, with its focus on delivering an optimal offer within a small store footprint, targeting key convenience missions: food-to-go, meal for tonight and top-up.

Its stores are a great example of best practices in convenience store formats, using all available space to merchandise a highly curated range, and creating an offer capable of meeting a significant breadth of daily shopper needs.


Using effective zoning and product adjacencies, Co-op successfully implements layouts that help shoppers complete their missions quickly, by offering clear solutions to help decision-making and giving them options to ensure the availability of choice.

At the Co-op Trade Briefing on 14 September, Kate Graham, Operations Director of Co-op Food, will explain the reality of life at the shelf edge, how to pre-empt what the customer wants next and make sure it is available in the optimal placement in-store, plus what cues can be used to trigger desire in the shopper at the shelf-edge, and the difference ‘Pure Convenience’ makes.

Graham stated, "I’m looking forward to sharing the current reality and the challenges we face in retail, covering safer colleagues, safer communities and colleague engagement."

Learn more about the Co-op Pure Convenience strategy at the 2023 Trade Briefing from IGD on 14 September in Manchester, UK.

Full details and tickets are available at

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