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Retail

Dagrofa Logistik, Løvbjerg Extend Partnership For Six Years

By Dayeeta Das
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Dagrofa Logistik, Løvbjerg Extend Partnership For Six Years

Dagrofa Logistik and supermarket chain Løvbjerg have signed an agreement to extend their partnership for another six years.

Dagrofa Logistik and Løvbjerg have been collaborating since 2017, the company noted.

Dan Kolding, chief executive of Dagrofa Logistik added, "With its 17 stores spread from Aabenraa in the south to Frederikshavn in the north and a single detour on Funen, Løvbjerg is a large and good business partner.

"Therefore, we are of course very pleased that the chain continues to show us trust and wants to extend our collaboration. It was also our wish that we could continue the good work that was initiated in 2017."

For Løvbjerg, the extension of the partnership will also mean continuity in the development that the store chain has undergone, both historically and in recent years, Dagrofa noted.

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Løvbjerg

In 1926, Christian Løvbjerg opened the first Løvbjerg grocery store in Torsted, in the south of Horsens in Denmark.

Since then, the family-owned company has gone from strength to strength, and currently operates 17 supermarkets – 16 in Jutland and one on Funen.

Thomas Nielsen, CEO of Løvbjerg stated, "We are very satisfied with the large portfolio of products that we have access to at Dagrofa.

"It's important that we have the breadth and depth of the assortment so that customers can buy 'det hele – bare billigt (everything – just cheap)' from us. We value our various partnerships with both logistics and category. So we are looking forward to the next six years."

As well as supplying to its own retail chains, Dagrofa Logistik is also a full-service supplier to a number of kiosk and convenience store customers and other retail chains in Denmark and several export markets.

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