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E.Leclerc Cements Leadership Position In France As Christmas Approaches

By Steve Wynne-Jones
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E.Leclerc Cements Leadership Position In France As Christmas Approaches

E.Leclerc has maintained its leadership position in France, seeing its sales rise by 1.6% in the four-week period to 26 November, according to Kantar data.

The retailer’s market share stood at 24.6% during the so-called ‘P12 period’, with the grocer reporting its ninth consecutive period of value sales growth, of more than 1%.

In addition, E.Leclerc’s customers are now ‘more numerous and more loyal’, Kantar added, with 50% of their spending reserved for the retailer.

Best Of The Rest

Elsewhere, Le Groupement les Mousquetaires also had a strong November, reporting a 0.6% increase in sales, to account for 16.4% of the market.

Its Intermarché banner, which holds a 14.5% market share, saw sales go up by 0.5% in the period, driven by both in-store and online sales, which gained 460,000 and 130,000 households, respectively. Elsewhere, Netto reported a 0.1% increase in sales in the period.

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Le Groupement U reported a 0.3% increase in sales, to hold 11.7% of the market, with its hypermarket and supermarket banners seeing sales go up by 0.2%. Its online and proximity sales went up by 0.1%.

Consumer Spend Increases

Overall, consumer spend in the grocery channel increased by 5.2% in the P12 period, with the online channel proving the ‘big winner’ therein. Online sales saw a 0.8% increase in the period.

Overall expenditure by French households rose by 5.2% in November, according to Kantar.

In the three-month period spanning September to November, a total of 7.84 million households in France (constituting 27% of all households) shopped online – online sales now account for 9.9% of the overall market – spending 36% of their budget in e-commerce channels.

The data is derived from a sample of 20,000 Kantar Worldpanel households. These calculations are based on a ‘generalist’ universe, encompassing the hypers, supers, EDMP, proximity and Internet categories.

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