Spanish supermarket cooperative Eroski reported a 10.6% year-on-year increase in franchise sales in 2023, expanding its network to 628 stores.
This year, Eroski aims to open around 57 additional franchises, building up on the momentum achieved in 2023, it added.
In 2023, Eroski invested €14 million in opening 65 new franchise outlets, generating 360 jobs.
The retailer opened franchised outlets in Catalonia (27), Andalusia (10), the Balearic Islands (5), the Basque Country, Castilla León, Castilla La Mancha (4), among others.
Eroski Franchise Model
Around half (52%) of these newly opened franchises are operated by existing franchisees, indicating a high level of confidence in the Eroski franchise model.
In 2023, Eroski retained the pace of franchise openings from previous years. The retailer opened 307 stores in the last five years.
The retailer added that it aims to concentrate further expansions in Catalonia, the Basque Country, Andalusia, Madrid, Castilla-La Mancha, Extremadura and Levante.
In 2023, Eroski was recognised as the 'Best Franchisor of the Year' by the Spanish Association of Franchisors (AEF) and was awarded the best franchise in the 'Supermarket Franchises' category in the 'Retailer of the Year 2023-2024' awards.
'Optimistic' About 2024
The director of Eroski Franchises, Alberto Cañas, commented, “We are satisfied with the evolution of the Eroski franchise network. We have met the most important objectives, both in terms of growth in sales and profitability and in the number of new store openings. In this scenario, we are optimistic about this new year and we have to continue supporting the franchisee.”
Its store network is comprised of several formats, including proximity banner Eroski City (250-400 square metres), which offers an extensive assortment of food and fresh products.
The latest addition is Eroski Rapid (150 square metres), an ultra-proximity and convenience format, adaptable to any location – cities, gas stations, universities, or tourist areas.
