German Pre-Christmas Shopping Picks Up Over Black Friday Weekend

By Dayeeta Das
Share this article
German Pre-Christmas Shopping Picks Up Over Black Friday Weekend

Germans snapped up smartphones, Christmas decorations, sweaters and other knitwear, jewellery and gift vouchers in a pick-up in shopping over the Black Friday weekend, retailers said.

Retailers across Europe fear the overall Christmas trading season could be the worst in at least a decade as shoppers cut back, hit by double-digit inflation and soaring energy bills.

"Business clearly picked up at the weekend," Stefan Genth, general manager of Germany's HDE retailers' association said in a statement, after shops had a muted week.

HDE expects retail sales to total more than €120 billion ($125 billion) in November and December, down 4% in real terms from the year-earlier period.

'Uncertainty Of Consumers'

"The Christmas business is marked by the energy crisis. Retailers are feeling the uncertainty of consumers," Genth said, with inner-city retailers still feeling the impact of COVID-19.


Just over half of retailers said in a survey by HDE that they were dissatisfied with the development of sales in the week starting 21 November. About 30% of the 400 businesses that took part in the survey said they were satisfied with sales last week.

Only 20% said they were optimistic about sales between now and the end of the year.

“In our inner cities, customer frequency has collapsed with the pandemic. Visitor numbers have not recovered to this day. That makes things difficult for retailers in inner-city locations,” Genth added.

Read More: 10 Things For Retailers To Consider Ahead Of Christmas 2023

News by Reuters, edited by by ESM – your source for the latest retail news. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.