Holland & Barrett To Conduct Live Pitch At Natural Products Scandinavia

By Dayeeta Das
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Holland & Barrett To Conduct Live Pitch At Natural Products Scandinavia

Health food chain Holland & Barrett will conduct a live pitch at this year’s Natural Products Scandinavia - the Nordic trade show dedicated to eco-living, green beauty, natural health, and self-care - in MalmöMässan, Sweden.

The event will offer an interesting opportunity to find out the types of products that the health and wellbeing giant is interested in stocking.

The pitch will take place on Thursday, 15 November 2018 from 13:45 pm - 14:45 pm in the Natural Theatre.

Exhibiting companies will pitch their innovative products to buyers from Holland & Barrett at the trade show.

Rikard Furusten, general manager for Holland & Barrett Sweden, and category manager, Sunniva Åhlstad will be on the panel of judges this year.


Speaking about the pitch, Åhlstad said, “I’m looking forward to finding and exploring new, innovative and interesting products that can help people to easily choose a healthier lifestyle; preferably products that are unique in our field.

“Natural Products Scandinavia is a great place to explore trends, meet colleagues in the business and create beneficial networks for Holland & Barrett,” she added.

With 18 stores in Sweden, Holland & Barrett has also opened outlets in other European countries including Belgium, the Netherlands, the UK, and Ireland.

Tickets for the event, worth €20, can be booked for free on

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