Buyers Pack The Aisles At Natural Products Scandinavia & Nordic Organic Food Fair 2018

By Steve Wynne-Jones
Share this article
  • Some 4,488 attendees from 66 countries, including senior representatives from retailers including ICA, Axfood, Coop Trading, Netto, Lidl, Dansk Supermarket, Holland & Barrett and many others, including some of Scandinavia’s biggest buyers, retailers and distributors, were packing the aisles at Natural Products Scandinavia and the Nordic Organic Food Fair 2018.

    Taking place at MalmöMässan on 14-15 November, the event brought together key decision makers from more than 1,700 companies – interested in expanding their organic food, drink, and eco-living offering from over 500 exhibitors.

    Notably, nearly a third of visitors cited a corporate spend of over €500,000, and 9% reported more than €5 million.

    “Established as the biggest show for natural and organic products in the Nordic region, Natural Products Scandinavia and the Nordic Organic Food Fair was a must-attend event for the industry," said Fiona Allen, portfolio director of Natural Products Scandinavia & Nordic Organic Food Fair. "Many exhibitors have already reported record orders and hailed the show as a significant success."

    Allen added that this year's line up offered visitors an "unrivalled opportunity to see the latest eco living and organic innovations on the market, and also get expert advice and insights from leading industry speakers.


    "From the business deals across the floor, to the 'standing room only' Holland & Barrett live pitch, as well as the exhibition stands that just looked incredible – everyone should be very proud of the creativity and innovation on show here. This is a fantastic industry to be a part of!"

    The quality of buyers in attendance certainly didn’t go unnoticed by exhibitors. Many have said the show is the "perfect opportunity" to meet "high calibre" contacts and potential business partners, which have the "same ethos" and "appreciate the value" of eco-alternative products.

    Insights, Reports And Future Trends

    Alongside the show’s bustling exhibition, the three theatres (Natural Theatre, Organic Theatre & Natural Beauty Theatre) were a hive of activity throughout.

    Highlights included a Baltic research report from Natural Products Global and Moreganic Sourcing; Ekoweb’s annual organic market report; Euromonitor International's report on trends in health and wellness; Kosmetikk editor Kristine Rødland’s top beauty picks from the show-floor; Packbridge delivering two sessions about sustainable packaging; and the show’s first live innovation pitch to Holland & Barrett.


    In addition, renowned for displaying the latest products to hit the market, the show-floor was full of new launches and never-before-seen product innovations.

    As well as this, visitors were able to experience a sumptuous display of the latest products in the Innovation Zone, where they could also vote for their favourite products entered into the Natural & Organic Awards Scandinavia.

    Eco-Life Scandinavia Launched

    Event organiser, Diversified Communications UK, has revealed a new brand and visual identity for Natural Products Scandinavia, which will be known moving forward as Eco Life Scandinavia.

    This subtle yet significant change reflects the evolving nature of the vibrant sector that it serves and helps to align the brand with Diversified’s existing natural and organic portfolio.


    Continuing to run alongside the Nordic Organic Food Fair, the show is set to feature the very latest eco, sustainable, vegan, and free-from products in food, drink, health, beauty, and eco-living.

    “The new branding and name for 2019 helps to align better with the Scandinavian market," said portfolio director Fiona Allen.

    "With ambitious plans to grow the show, we felt that the new name, Eco Life Scandinavia, reflected the ever-changing eco and sustainable living market and perfectly summarises what the show is all about."

    Save The Date

    Eco Life Scandinavia and the Nordic Organic Food Fair returns to MalmöMässan on 13-14 November 2019.


    For more information, please visit and

    © 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

    Get the week's top grocery retail news

    The most important stories from European grocery retail direct to your inbox every Thursday

    Processing your request...

    Thanks! please check your email to confirm your subscription.

    By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.