European consumers are avoiding hypermarkets and large retail spaces and favouring smaller shop formats, according to a study conducted by Bain & Company.
The study, which features interviews with 30 high-level executives from top FMCG businesses in the European market, said that the market share of hypermarkets and large retail spaces could drop to below 50 per cent, as reported in revistaaral.com.
This could have important implications in all levels of the food chain, according to the study, and would alter the necessary requirements to maintain a competitive advantage.
Another reason put forward for the potential fall of the hypermarket format is the growth of market share of the value and discount formats.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.
