Italian regional retailer Italmark has rolled out a new store concept in the Elnos Shopping Centre in Brescia.
The concept seeks to combine convenience, locally-sourced foods and a range of exclusive products, according to Gdoweek.
The new store occupies part of the space formerly used by a Ipercoop hypermarket, and covers a total surface area of 3,079 square metres, of which 1,877 is sales space.
The store boasts some 14,000 SKUs, with a strong emphasis on organic products (about 1,000 SKUs) and over 1,100 Consilia private label SKUs, of which 800 are gluten-free products.
Another strong point is the focus on quality Italian food products (1,500 SKUs), which are branded with terms such as 'Eccellenze d'Italia' and 'Produttori Locali.
Consumers also have at their disposal a grill area with dry aged meat, a gastronomy counter, the so-called 'Greenerie', offering fresh smoothies and salads, the sushi corner and 'Hamburgeria 62', offering a selection of hamburgers using 100% Italian meat.
The retailer has also teamed up with Brescia-based businesses, such as pastry shop Zilioli and the Bedont ice cream parlour, to offer their products to a wider consumer base.
Italmark is part of Gruppo SUN (Supermercati Uniti Nazionali), a grocery retail buying group active in northern and central Italy.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine