Italmark Rolls Out New Store Concept in Brescia

By Branislav Pekic
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Italmark Rolls Out New Store Concept in Brescia

Italian regional retailer Italmark has rolled out a new store concept in the Elnos Shopping Centre in Brescia.

The concept seeks to combine convenience, locally-sourced foods and a range of exclusive products, according to Gdoweek.

The new store occupies part of the space formerly used by a Ipercoop hypermarket, and covers a total surface area of 3,079 square metres, of which 1,877 is sales space.

The store boasts some 14,000 SKUs, with a strong emphasis on organic products (about 1,000 SKUs) and over 1,100 Consilia private label SKUs, of which 800 are gluten-free products.

Another strong point is the focus on quality Italian food products (1,500 SKUs), which are branded with terms such as 'Eccellenze d'Italia' and 'Produttori Locali.


In-Store Services

Consumers also have at their disposal a grill area with dry aged meat, a gastronomy counter, the so-called 'Greenerie', offering fresh smoothies and salads, the sushi corner and 'Hamburgeria 62', offering a selection of hamburgers using 100% Italian meat.

The retailer has also teamed up with Brescia-based businesses, such as pastry shop Zilioli and the Bedont ice cream parlour, to offer their products to a wider consumer base.

Italmark is part of Gruppo SUN (Supermercati Uniti Nazionali), a grocery retail buying group active in northern and central Italy.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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