LD Market To Be Rebranded Under MD Discount Banner

By Branislav Pekic
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LD Market To Be Rebranded Under MD Discount Banner

LD Market stores, located in northern Italy, are to be gradually restructured and reopened under the MD Discount banner, as parent company Lillo seeks to standardise all of its points of sale.

Aside from the name change, the stores will also feature a new layout that includes large windows designed to be more welcoming to customers and to introduce them to bright retail spaces based on a modern and inviting concept.

The fruit and vegetables section will be placed at the entrance of the store, which will also feature a special focus on the deli, butcher and bakery sections.

The product offer will include over 2,000 MD private-label products, while the non-food section will also be expanded to include both Italian and foreign products.

MD also plans to invest €500 million over the next five years to develop 60 outlets, of which 20 are expected to open this year alone.


Lillo operates 725 LD Market and MD Discount supermarkets in 19 of the 20 Italian regions, with the stores holding a 15-per-cent market share and a turnover of around €2 billion.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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