Retail

Les Mousquetaires The Top Performer In France In November: Kantar

By Steve Wynne-Jones
Share this article

Retailer Les Mousquetaires, which operates the Intermarché banner, was the best-performing retailer in France in the period from 31 October to 27 November, according to the latest data from Kantar.

The group reported a 0.3 percentage point increase in market share in the P12 period, with Intermarché contributing around two-thirds of this growth, due to its larger customer base, while its Netto arm also saw an increase in traffic.

Elsewhere, Group U reported a 0.2 percentage point increase in the period, following what Kantar said was increased media investment, recruiting an additional 130,000 households.

Market leader E.Leclerc also reported a 0.2 percentage point increase, reaching a market share of 23% over the period, its highest level since the first lockdown period of 2020.

Discounter Aldi also reached a symbolic threshold of 3% market share, increasing its share by 0.1 percentage points, as well as boosting its loyalty standing with shoppers, Kantar added.

Inflation Leads To Spend Increase

As a result of inflation, consumer expenditure was up 10% in November, Kantar data showed, with the discount (+0.2 percentage points) and proximity (+0.2 percentage points) channels the strongest channels, with both experiencing a more loyal customer. The supermarket channel increased its market share by 0.1 percentage points.

Elsewhere, the online channel has seen a slowdown, as a result of a drop off in the Drive channel, however the home delivery channel continues to recruit new shoppers.

In addition, the hypermarket channel saw a drop off in both market share and loyalty, with traffic lower than the sector average.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com