Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Lidl Denmark Names New Sales Director

Lidl Denmark has announced the appointment of Anders Frydendahl as its new sales director, effective 1 September 2020.

Presently, Frydendahl serves as the regional director of Lidl Denmark.

In 2004, he joined the discounter as a district manager and went on to take up other roles, including sales manager and action manager in the purchasing department.

'Extensive Experience'

CEO of Lidl Denmark Dirk Fust, commented, “Anders Frydendahl has in-depth knowledge of the Danish grocery market, which he knows from A to Z.

"He has extensive experience in managing the operation of stores and logistics centres. These are skills that can greatly help drive Lidl Denmark to the next step in our development.”

He will replace Marcus Gustafsson, who is to take up the position of sales director in Lidl Sweden.

'An Attractive Target'

Commenting on his new role, Frydendahl, said, "The job as sales director has been an attractive target for me since I started in Lidl Denmark back in 2004.

"The Danish customers are quality conscious and value the good shopping experience, so I look forward to that.”

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days