Caught between COVID-19 and inflation, Italian consumers will struggle to maintain last year’s spending levels in 2022, two surveys conducted by Coop Italia on consumption forecasts for the year have revealed.
Despite continued uncertainty, 49% of households do not expect to change their spending levels compared to the pre-pandemic period, while 22% hope to exceed it.
Those on low incomes and living in the south are more likely to seek out cheaper offers and outlets, the survey showed.