Price Deflation In French FMCG Sector

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Price Deflation In French FMCG Sector

The most recently supplied statistics demonstrate that last month in France, hypermarkets and supermarkets underwent deflation in comparison to February.

Analysis carried out by IRI shows that FMCG prices dropped on the whole by 0.22 per cent, following a 0.17-per-cent fall in February. The body acknowledged that the arrival of the opération beauté period impacted the results significantly, however, the average price of hygiene products went down by a percentage point, and beauty-product prices fell by 2 per cent.

The non-alcoholic drinks category experienced deflation of 0.52 per cent, while frozen products were less expensive, on average, by 0.27 per cent (following a 0.18-per-cent fall in February).

On an annual like-for-like basis, the deflation statistic stood at -1.82 per cent for March and -1.33 per cent for February.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article written by Peter Donnelly.

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