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Shoppers At Polish Retailer Zabka Are Promotion-Hungry: Study

Published on Jul 15 2016 8:34 AM in Retail tagged: Featured Post / Poland / Convenience Stores / Zabka

Shoppers At Polish Retailer Zabka Are Promotion-Hungry: Study

A study by him! International has found that shoppers at Polish retail chain Zabka are almost twice as likely to seek promotions than shoppers at other stores.

28% of respondents said that promotions are the main reason to visit Zabka stores, compared to an average of 15% for other stores in Poland, the study found.

In addition, shoppers in Zabka appreciate the chain's speed of service, with 20% of its shoppers choosing to shop there because they can 'get in and out quickly', compared to 16% for other stores.

'Shoppers in Zabka are likely to be on a deal hunting mission, implying that they may be less brand loyal and more open to influence in store,' said him! International.

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'There is an opportunity for international retailers to get inspiration from Zabka regarding promotional mechanisms, and for suppliers to help improve shoppers' food to go perception of this store.'

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here

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