More than 90 per cent of Slovaks possess at least one loyalty card, a survey carried out by market research institute GfK has found.
The Slovak Spectator, an English-language weekly published in Slovakia, addressed some Slovak companies to find out more about offers for their customers. In Tesco stores, Clubcard holders get one point for every euro they spend. The points equate to a one cent discount in the future. Tesco costumers in Slovakia get vouchers they can use in its shops and other retailers belonging to the chain.
In COOP Jednota food store loyalty card owners can use various benefits, including discounts on selected products and various special offers. The customers get the discounts twice a year as of 2015, Martin Katriak, deputy chair of the board of directors of COOP Jednota, told The Slovak Spectator.
Billa card holders can use the immediate discounts on goods. Moreover, there is a special discount on goods during the weekend, and also some special birthday offers, according to the company’s marketing director Oliver Vališ.
“A customer is a big unknown for retailers,” Martin Kadle?ek of MDI.SK, a company focusing on loyalty project implementation told The Slovak Spectator, adding that the loyalty cards help them to “identify the customer and his or her behaviour”.
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