Sonae Expands Meu Super Store Franchise In Portugal
Sonae is strengthening its strategic investment in the Meu Super franchise in Portugal.
Over the past few months, the banner has been extended and is currently present in 18 districts of mainland Portugal and Madeira, employing about 600 people. The 150th store is set to open under the banner in late March.
Last year, the Meu Super portfolio doubled in size with the opening of 70 stores and Sonae has set the objective of reaching 200 stores by the end of the year.
Sonae's main retail brands, which include Continente and Zippy, were recently distinguished by Portuguese consumers as 'Trusted Brands', according to an international study sponsored by Readers Digest.
Continente led the preferences in the 'Hyper/Supermarket' category, Sport Zone was recognised in 'Sports shops and sports fashion', Zippy in 'Children's clothing stores and childcare', Worten in 'Non-food chain/distribution shops' and Well's in 'Chemist chains and shops'.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic