Spain Consumer Goods Sales Rise On Worries Over Supply Amid Ukraine War

By Dayeeta Das
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Spain Consumer Goods Sales Rise On Worries Over Supply Amid Ukraine War

Sales of consumer goods rose 13% in Spain in the wake of Russia's invasion of Ukraine as supply concerns, exacerbated by a partial transport strike, prompted shoppers to stock up on staples, market research firm Kantar said.

Kantar measured the sales between 6 – 20 March, compared to the same period a year ago, and their total increase far outpaced a 5% rise in Spanish mass consumer products prices in the same two weeks, meaning sales volumes were growing.

'Spain's shoppers are starting to change their habits and it is directly related to the concern they are showing about the current scenario,' said Kantar, adding that 90% of consumers surveyed were worried about the impact of the conflict that began on 24 February.

Supermarket chains across the country have limited sales of sunflower oil, which is mostly imported from Ukraine, and the truck-drivers strike created sporadic shortages of staples like milk and flour.

Earlier this week, Spain temporarily authorised stores to limit the sale of some products to prevent sell-outs when markets are under stress.


Buying Behaviour

Customers were buying more packaged foods and beverages, which accounted for 48.4% of an average grocery basket, compared to 44% a year ago.

Spanish consumer prices rose 9.8% in March, the fastest increase since 1985, preliminary data showed on Wednesday.

Young people have been particularly hard hit, the Kantar report showed, with consumers under 35 spending 20% more on their purchases of basic goods than a year ago.

In response, consumers are increasingly looking to buy cheaper own-brand products and some 40% are trying to reduce their out-of-home consumption, Kantar said.


"Consumers are becoming more selective, spending more time looking for cheaper alternatives," Juan Aznar, a professor at Barcelona business school Esade told Reuters.

"Large shops with the capacity to maintain lower prices will be favoured in this circumstances.

Read More: Grocery Retailers Facing Inflationary Headwinds, McKinsey/EuroCommerce Report Finds

News by Reuters, edited by ESM – your source for the latest retail news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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