Retail

Spanish Families Consider Price When Christmas Grocery Shopping, Says Aldi

By Amanda Merchán
Share this article

Price is a decisive factor when Christmas shopping for 43% of Spanish families, according to a new report from Aldi Spain.

In 2021, 39% considered price as an important factor when planning their festive purchases, whereas in 2020 it was 32%, according to the report.

Same Budget As 2021

Some 83% of Spanish households plan to use the same budget as last year – or slightly more – when planning their Christmas meals, with 29% planning to allocate between €100 and €200, 22% planning to spend between €50 and €100, and 21% between €200 and €300.

Those over 65 years old tend to spend more on Christmas, the study found, of which 60% stated they plan to spend more than €200.

Christmas Eve

Christmas Eve is the celebration where consumers spend more money on food in Spain (39%) – apart from Catalonia, where the Christmas lunch traditionally carries more weight, Aldi's study found.

More than two thirds of Spanish households (71%) plan to invest between €50 and €200 euros on Christmas Eve, which they consider the main festivity, the report added.

Half of Spanish consumers (49%) go grocery shopping a week before Christmas or the same week, whereas 16% advance their purchases two weeks before, and 3% buy at the last minute.

Fish and Seafood

Spanish consumers will invest on fish and seafood the most (61%) in Christmas, followed by nougat (46%), meat (45%), ham (42%) and confectionery (40%), according to Aldi's study.

Gourmet products are gaining popularity in recent years, with 66% of families choosing to purchase high-end products for Christmas meals, according to the report.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Amanda Merchán. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com