Sporting Summer Lifts Consumer Spending In UK

By Steve Wynne-Jones
Share this article
Sporting Summer Lifts Consumer Spending In UK

A variety of sporting events, coupled with the summer holidays, prompted a big increase in British consumer spending in July, new studies have shown.

Payment card provider Barclaycard said consumer spending was up 11.6% compared with its pre-pandemic level of July 2019, marked by the first growth in the entertainment sector since before an initial COVID-19 lockdown in March last year.

"July's major sports fixtures [...] kept the nation in good spirits, providing more reasons to celebrate together, and giving the entertainment industry its long-awaited boost back into growth," said Raheel Ahmed, head of consumer products at Barclaycard.

Supermarkets and other food and drink retailers saw booming trade as people gathered to watch sporting events, including the second half of the Euro 2020 soccer tournament, the Wimbledon tennis championships and the Olympic Games, Barclaycard said.

British Retail Consortium

A separate survey from the British Retail Consortium (BRC) showed spending in shops increased by 6.4% in July compared with a year previously.


"July continued to see strong sales, although growth has started to slow," said Helen Dickinson, the BRC's chief executive, adding that online sales remained strong as unseasonably wet weather last month dissuaded some customers from visiting shops.

Barclaycard also reported a slowdown in spending at face-to-face retailers.

"While some sectors took a small step back as the post-lockdown 'honeymoon' period cooled, July was a positive month overall. However, with inflation expected to rise, it will be interesting to see how this impacts consumer spending behaviour over the coming months," Ahmed from Barclaycard said.

Last week the Bank of England said inflation now looked on course to rise even further above its 2% target in the months ahead, touching 4.0% in late 2021 and early 2022, its highest in 10 years. [Picture credit ©jarino47/123RF.COM]

News by Reuters, edited by ESM. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.