Retailer and supplier group ECR Europe has been relaunched as ECR Community, in a move that it hopes will foster greater collaboration.
The group, which is operated and managed by ECR National Associations across Europe and is supported by 1,800 retailers, manufacturers and service providers, made the move in order to "streamline the system", according to Declan Carolan, CEO of ECR Ireland and co-chair of ECR Community (pictured).
"Companies participate in huge numbers through their national ECR associations, and many engage globally through the Consumer Goods Forum, but there is no longer a need for companies to join at a European level, too, because the national organisations are doing all the coordination required.
“This fresh approach has given us renewed focus and energy, and we intend to be a stronger force for collaboration than ever.”
The mission of ECR Community is 'transforming the way we work together to fulfil consumer wishes better, faster and at less cost', and a number of activities are already under way, including shrinkage initiative Sell More, Waste Less and Influencing the Shopper, which examines best practice in category management and shopper marketing.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.