Spar Croatia Reduces Salt Content In Bread

By Branislav Pekic
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Spar Croatia Reduces Salt Content In Bread

Spar Croatia has reduced the amount of salt in its daily-baked bread, in line with the WHO’s dietary recommendations.

The amount of salt in all 30 fresh-baked bread varieties sold in the group's Interspar and Spar outlets has been reduced by 2% to the recommended 1.4% and in some cases even lower than the recommended amount.

All the other ingredients remain the same – no additives were used to replace the salt and the bread is of the same quality and taste.

The retailer’s initiative is part of a larger strategic plan to reduce the consumption of salt in Croatia from the current daily intake of 11.6 grams to 9.3 grams by 2019. This will reduce the prevalence of arterial hypertension, cardiovascular and cerebrovascular diseases in the country.

Export Potential

Meanwhile, Spar is increasingly becoming an important export channel for Croatian producers to EU countries, primarily Austria, Hungary, Slovenia and Italy, reports Poslovni Dnevnik.


The total export of Croatian products to countries in which Spar Austria operates reached €63 million last year. The largest increase was recorded in exports to Italy, which grew by 75%.

Leading Croatian companies that successfully export their products through Spar include Podravka, Kraš, Franck, Mlinar, Gavrilović, Badel, Vindija, and Cromaris.

Elsewhere, producer Vimi achieved over 34% export growth of cosmetic products in Austria, while Incite, which produces pads for Austria’s Pretty Baby increased exports by 76%.

In terms of the Slovenian market, C.I.A.K. Trade recorded 68% higher exports of socks, while Zarja exported 84% more fruit to the country.


Other companies that have seen significant export growth thanks to their association with Spar include Orada Adriatica (+133%), Commel Zagreb (+71%), ZMH Horvat (+198%), and Agrofin (55%).

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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