Spar Slovenia has launched two new vegan product lines, Veganz and Nussyy.
The campaign includes a series of TV and online advertisements, outdoor billboards, print ads, online and mobile advertising and social media promotion, all complemented by PoS advertising.
The retailer took advantage of social media by partnering with some of the biggest online vegan communities in the country. A social media and culinary website, on which Spar Slovenia created a vegan section, was also featured.
Popular and trusted influencers provided recipes, tests, videos and photos featuring Veganz and Nussyy products that were shared on their social media channels and blogs.
Spar also used the campaign to highlight its pre-existing organic food range under the theme Izberi Bio.
The retailer claimed to have had a very positive response from the campaign.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine