FMCG Gurus

Navigating Trends In The Pet Food Market With FMCG Gurus

The pet food industry has undergone a remarkable transformation in recent years, writes Kate Kehoe, marketing executive at FMCG Gurus.

The Influence of Clean Label – Transparency, Storytelling & Smart Production

Consumers are increasingly interested in the background and origins of the products they buy.

Top Food And Drink Trends To Look Out For In 2024: FMCG Gurus

It will be crucial for food and drink brands to anticipate and stay ahead of the key trends that are shaping consumer behaviours and attitudes in the comin...

Cognitive Health Increasingly Important For Consumers, Says FMCG Gurus

Across the globe, consumers continue to focus prevention over cure when it comes to their health goals, writes Kate Kehoe of FMCG Gurus.

Exploring Health & Wellness Trends In The Soft Drinks Market: FMCG Gurus

Consumer preferences and lifestyles have shifted since the pandemic, with a rising trend towards healthier choices.

Exploring Health & Wellness Trends In The Chocolate Market With FMCG Gurus

Consumers turn to chocolate products for a variety of reasons – including as a sense of escapism from their everyday worries and anxieties.

A Spotlight On Sports Nutrition From FMCG Gurus

FMCG Gurus’ consumer insights reveal that 60% of global consumers have become more conscious about their health in the last two years.

Analysing 2023's Global Coffee Trends With FMCG Gurus

According to FMCG Gurus Consumer Insights, almost half of global consumers consume hot coffee on a daily basis, and an additional 31% enjoy it at least onc...