Football

Albert Heijn Launches Campaign To Boost Fruit Consumption Among Young People

Dutch retailer Albert Heijn has teamed up with the KNVB (Royal Dutch Football Federation) to launch a campaign to boost fruit consumption among children pl...

PepsiCo Signs Global Partnership With EA Sports

PepsiCo has announced a new multi-year global partnership with EA Sports, naming three of its flagship brands – Pepsi, Gatorade, and Lay's – as...

Ronaldo's Coca-Cola Snub Unravels Brand's Efforts To Promote Healthier Options: Analysis

While Cristiano Ronaldo's two goals against Hungary at Euro 2020 rightly adorn the back pages of today's newspapers, the Portugal star's snub of one of the...

Albert Heijn Announces Partnership With KNVB

Albert Heijn has announced a partnership with the Dutch football association - KNVB - a week ahead of the women's football World Cup in France. The reta...

Lidl Italia Renews Partnership With Italian Football Federation

Lidl Italia has renewed its partnership with FIGC (Federazione Italiana Giuoco Calcio), the Italian Football Federation, assuming the title 'Premium Partne...

El Corte Inglés Partners With Spain's Football League

Spanish retailer El Corte Inglés has announced a new sponsorship agreement with the Liga Nacional de Fútbol Profesional (LFP), Spain's profes...

World Cup Helping To Lift UK Grocery Sales: Nielsen

Promotions around the World Cup have helped to drive UK grocery sales over the past four-week period, according to Nielsen. The research firm said that...

Mourinho Stars From The Couch In Heineken Ads

For the first time since winning in 2004, Jose Mourinho will be a bystander for the duration of European soccer’s Champions League. Manchester United...

Iceland’s Surprise Soccer Run Gives Carlsberg Bonus Branding

Albert Heijn Launches Campaign To Boost Fruit Consumption Among Young People

PepsiCo Signs Global Partnership With EA Sports

Ronaldo's Coca-Cola Snub Unravels Brand's Efforts To Promote Healthier Options: Analysis

Albert Heijn Announces Partnership With KNVB

Lidl Italia Renews Partnership With Italian Football Federation

El Corte Inglés Partners With Spain's Football League

World Cup Helping To Lift UK Grocery Sales: Nielsen

Mourinho Stars From The Couch In Heineken Ads

Iceland’s Surprise Soccer Run Gives Carlsberg Bonus Branding

Brands To Earn €117m If Portugal Succeed At Euro 2016

Tesco Anticipating Bumper Euro 2016 Drinks Sales

Anheuser-Busch, Delta To Sponsor Copa America Soccer Tournament