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IELKA

Two Thirds Of Greek Consumers Loyal To Branded Products, Study Finds

A new study by IELKA, the Greek Institute of Retail Consumer Goods, has found that two thirds of Greek consumers say that they are 'loyal' to branded produ...

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Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days